Startup Takeve was founded by Peruvian entrepreneur Evelyn Pereira. Her ambition is to make employment opportunities more equal for women, especially in Italy where unemployment is among the highest in Europe. For the record, in Italy, the percentage of women working in the delivery business is only five percent.
“Our company was created to increase women’s participation in a growing sector. Our staff are all women, all work regularly, and we use electric bicycles for our delivery business,” she explains.
Unlike other food delivery companies, Takeve does not pay its employees per delivery but offers them a regular employment contract with all the necessary protections such as vacations, paid sick days and a monthly salary for a full-time driver of around 800 euros per month.
Takeve uses the red octopus logo. The logo was chosen to reflect women’s ability to multi-task at the same time, as well as their multi-pronged business.
Apart from delivering food from restaurants, Takeve also sells contraceptives and basic necessities such as powdered milk, tampons, and diapers.
Alessia Baldassarri, aged 20, is one of 15 women working for Takeve. She admits that working in a company where all employees are women makes her feel more secure.
“I actually feel more comfortable working only with women. I lacked confidence. So I feel more comfortable working only with women than working with men,” explains Baldassarri.
To increase safety while on duty, each delivery person is provided with a personal alarm device that can emit a high-pitched sound if they are in a dangerous or uncomfortable situation. The idea is to make them feel as safe as possible, especially after dark.
Pereira says his business takes environmental and social responsibility into account. He deliberately chose an electric bicycle, to eliminate the need for gasoline, which is a motor vehicle fuel. A portion of the profits from each order, he says, is also donated to charities that customers can choose from after confirming the purchase.
Takeve will expand its services to Milan in April and plans to spread to other Italian cities, and then to Germany and Spain as well.
To realize his goal of creating gender equality in the workplace, Pereira plans to increase his delivery staff, currently only women, to 50 percent male and 50 percent female.
According to newsdelivers.com. Source of photo: internet