Called the Restore Fund, the effort aims to remove 1 million metric tons of carbon dioxide from the atmosphere each year, equivalent to the fuel used by more than 200,000 passenger cars annually. The project could also act as an important model for other corporations by demonstrating the ability to profit from investments in the environment.

“The idea of having a return is important for the planet,” Apple’s vice president for Environment, Policy and Social Initiatives Lisa Jackson said in an interview with CNN’s Christine Romans that aired Friday.

“Because if you really want businesses to engage, if you want business to really turn around and do this at scale … it has to be because there’s a return on that investment,” Jackson said. “Otherwise, it’s just philanthropy. And so much of what we’re doing at Apple is showing that the business of doing right by the planet is good business.”

An investment in sustainable forestry

The Restore Fund will generate returns by investing in developing and conserving sustainable “working forests” that both remove carbon from the atmosphere as they grow, and also produce trees for building materials, paper and other uses. Apple’s packaging, for example, has since 2017 been made entirely of virgin wood fiber from “responsibly managed working forests” — the same kinds it plans to invest in through the fund.

Apple (AAPL) established the fund alongside Goldman Sachs (GS), which will manage it, and the nonprofit Conservation International, a co-investor that will ensure the projects it funds are subject to “strict environmental and societal standards.”

“Those are renewable products if the forest is grown in a way that it’s sustained,” Jackson said. “What we’re really saying with the Restore fund is: here is a way for us to invest in doing forestry the right way. That supports the planet, it supports returns and it supports communities, these people who work in the forestry industry.”

The Restore Fund builds on Apple’s previous commitments aimed at fighting climate change.

Since 2018, the company has said its retail stores, data centers and corporate offices all run on 100% clean energy. The company is also changing the materials with which it builds products to more environmentally friendly options. And by 2030, Apple says it will make its global corporate footprint entirely carbon neutral, including its supply chain, manufacturing processes and products.

All of those changes are being made, Jackson said, not just because the nearly $2.3 trillion corporation wants to give back to the earth, but also because they’re good for business.

“All of those things were done with an eye toward return,” she said. “The truth of the matter is that clean energy is cheaper, and cleaner. And so if we can show companies that this is good for business, then you’re not having to choose between your bottom line and doing well by the planet.”

According to