H&M set the new record for the World’s Largest Drag Brunch earlier today, with a 412-person drag brunch in Brooklyn, New York, that benefited one of the retailer’s longtime collaborators and co-hosts of the event, the Marsha P. Johnson Institute. The drag brunch featured almost two hours of performances from Aquaria and five show-stopping drag queens: Dragon Sisters, Vena CavaVictoria HolidaySerena Tea, Mo’Riah, and Janelle No.5. 

“Pride is to be supported 365 days a year, but our initiatives during June highlight this ongoing commitment,” says Carlos Duarte, President of H&M Region Americas. “While we have moments like this to mark the importance of art and joy in our community, we will continue our consistent commitment to groups like the Marsha P. Johnson Institute which provide vital services and empowerment to so many in need.”

H&M is currently in its third year of partnership with the Marsha P. Johnson Institute, a national nonprofit dedicated to protecting and defending the human rights of Black transgender people.  Later this month, H&M and MPJI will also feature an artist showcase event in Los Angeles to uplift MPJI’s Starship Artist Fellows. 

We are thrilled to continue our collaboration with H&M, a global retailer that puts real and significant resources behind their PRIDE commitments,” Elle Moxley, Founder and CEO of The Marsha P. Johnson Institute said. “At a time when the trans community and drag performers are being villainized, targeted by dehumanizing legislation and cast out from communities, this World Record demonstrates that no effort will interrupt the beauty of our community. Our continued glory in celebrating who we are by bringing people together to set this world record shows the strength and support of the broader community that stands with us. We are so grateful to H&M for their continued support and platform and the resources that events like these provide for not only the elevation of issues around our communities but direct support that celebrates artistry and individuality. We are overjoyed that this event set a new World Record!”

Earlier this month, H&M relaunched its campaign, “My Chosen Family,” which celebrates the essential role of non-biological families in the LGBTQIA+ community, and the concept will be showcased as part of H&M’s floats in both New York City and Los Angeles Pride Parades as an official sponsor.  In addition, H&M will continue to invest and advocate for the LGBTQIA+ community through its ongoing support of The Ali Forney Center, ACLU, and the Trevor Project.

According to prnewswire.com. Source of photos: internet