Although there will be no physical events because of Covid-19, the Hong Kong Tourism Board (HKTB) is turning the CNY celebrations up a notch by infusing the cherished traditions with online, innovative elements, sending festive blessings in a whole new fashion. A three-week “Fortunes in Hong Kong” CNY campaign will be held at www.discoverhongkong.com/CNY from February 8-26, featuring an online market that offers CNY delicacies and specialties, alongside games, lucky feng shui tips and festive e-cards send festive vibes around the world to loved ones.
The Online Mart launched by the HKTB and Hong Kong catering industry will offer over 100 products and delicacies, including a collection of collaboration between traditional local brands and trend-setting brands, specialized cuisine for Chinese Lunar New Year and food with festive elements.
Besides, residents can also play online games to win discount coupons for the Online Mart and festive gifts prepared by the HKTB.
As for offline activities, the HKTB works with local hotels, attractions, catering and retail businesses to offer various offline promotions, including hotel staycation packages, shopping mall privileges and time-limited discounts offered by various merchants.
The HKTB earlier decided to cancel the night parade which was supposed to be held on the first day of the Chinese Lunar New Year due to the epidemic.
According to PRNewswire