This month, Explora Journeys, the luxury lifestyle arm of the MSC Group, announced that the world’s first Rolex boutique at sea will soon be found exclusively aboard the line’s EXPLORA I cruise ship. The store is set to open on the 17th of July, 2023, gifting Explora Journey’s guests with an exclusive shopping experience of the world’s most renowned timepieces by Rolex, at a boutique dedicated to the Swiss watchmaker.

Internationally recognized for exceptional craftsmanship and precision, Rolex watches have accompanied explorers worldwide, from the top of the highest mountains to the deepest reaches of the ocean, for more than a century.

“We are elated to partner with Rolex, a like-minded Geneva-based Swiss luxury brand that very much shares our values and long-term sustainable vision. It enables us to offer our discerning travelers the opportunity to purchase Rolex watches while sailing on board EXPLORA I,” says Michael Ungerer, CEO of Explora Journeys. “We believe that this new retail location will be a must-visit destination for anyone looking to add a touch of luxury to their journey experience.”

The new Rolex boutique will be operated by knowledgeable and experienced hosts trained by Rolex. They will offer a curated shopping experience and be available to assist discerning travelers with their purchases while managing the allocation of watches per suite.

According to Source of photos: internet