Levi Strauss & Co, a US-based apparel company known for its Levi’s brand of denim jeans, has joined Fashion for Good. Fashion for Good is a member- and brand-supported accelerator and scaling programme for sustainable and circular innovation in the apparel industry. Levi Strauss & Co has long been an innovator in sustainable design and production practices.
Levi Strauss & Co. is an American clothing company known worldwide for its Levi’s brand of denim jeans. It was founded in May 1853 when German immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a west coast branch of his brothers’ New York dry goods business. Although the corporation is registered in Delaware, the company’s corporate headquarters is located in Levi’s Plaza in San Francisco.
In early 2022, the Levi’s® brand is launching a new version of the 501® Original jean, made with organic cotton, post-consumer recycled denim and designed to be recyclable. It builds on last year’s collaboration between Swedish company Renewcell and our Wellthread™ line on the 502™ for men and High Loose for women using the same materials, which was named a “World Changing Idea” by Fast Company.
