LG’s experimental division that so far brought you the Wing is working on a smartphone with a rollable OLED display, which is going to launch next year. The company has teased it at the end of its Wing announcement, and the latest rumors state the new device would be arriving in March.

If you were wondering what LG is going to call this unique handset, wonder no more, for the company has chosen to be as descriptive as possible. Hence, it’s filed a trademark application with the EUIPO (European Union Intellectual Property Office) for the name… LG Rollable. It’s simple and to the point – sort of like “Galaxy Fold”, before “Z” and “5G” got thrown into the mix.

The application was filed by intermediary Mitscherlich from Munich, which has also filed on behalf of LG before, including for a bunch of variations such as LG The Roll, LG Double Roll, LG Dual Roll, LG Bi-Roll, and LG Roll Canvas. Of those, in our humble opinion, LG Rollable just sounds the best – by far.

The trademark application mentions this is a smartphone, which may even support a stylus. Note that the images above are not leaked renders, but ones created based on what the phone could look like, just so you can get an idea of what to expect.