MAC Cosmetics enters the Metaverse with its limited-edition Viva Glam x Keith Haring NFT collection. The brand’s first NFTs were made possible by collaborating with Keith Haring, a renowned artist in the NFT space. As usual, the MAC Viva Glamp products support the Viva Glam Fund, which benefits organizations fighting for healthy futures for all. However, this year will mark the first in the foundation’s 27=year history that fans and supporters will be able to contribute to the fund without buying a physical lipstick.

Moreover, the limited-edition collection will help MAC Cosmetics reach a new audience and raise additional funds. 100% of the purchase price from primary sales of the Viva Glam x Keith Haring NFT collection will be donated to the fund to support youth impacted by HIV/AIDS this year.