“The two companies will team up to build an immersive, creatively inspiring, and engaging digital experience for kids of all ages to enjoy together,” Epic Games says in a blog post. “The family-friendly digital experience will give kids access to tools that will empower them to become confident creators and deliver amazing play opportunities in a safe and positive space.”
The partnership seems to make sense. The Lego Group has been making products for children since 1932. Epic Games has experience with creative tools via Unreal Engine, and Fortnite often seems like a social platform masquerading as a game. It’s played host to several concerts, for example, as well as an interactive experience focused on Dr. Martin Luther King, Jr.
Epic Games says that it’s agreed on “three principles which will ensure the digital spaces they develop deliver engaging play opportunities safely” for its collaboration with The Lego Group:
- Protect children’s right to play by making safety and wellbeing a priority.
- Safeguard children’s privacy by putting their best interests first.
- Empower children and adults with tools that give them control over their digital experience.
“As the metaverse evolves, it is reshaping how people meet, play, work, learn and interact in a virtual, 3D world,” the company says. “The Lego Group and Epic Games will combine their extensive experience to ensure that this next iteration of the internet is designed from the outset with the wellbeing of kids in mind.”
The companies haven’t said what exactly they’ll produce via this partnership or how they plan to enforce those guiding principles for a kid-friendly metaverse. Maybe they’re planning to add Lego bricks to Fortnite; maybe they’ll make something new entirely. The Lego Group and Epic Games have only made one thing clear: Adults won’t be the only ones in the metaverse’s clutches.
According to pcmag.com. Source of photo: internet