The auction house specializes in cars and license plates, and buyers can bid on distinguished number plates in the United Arab Emirates.

The company has previously held the record for the most expensive plate sold, auctioning off the 1 license plate in 2008 for 52 million dirhams, or about $14.2 million U.S.

The 7 license plate, which is also accompanied by the letter P to follow the format of Dubai license plates, has now beat that record by about $800,000 U.S.

The license plate auction benefits the charity 1 Billion Meals Endowment, founded by Sheikh Mohammed bin Rashid Al Maktoum, the ruler of Dubai, to bring food to communities struggling with food insecurity around the world.

Other countries also auction off special license plates. Earlier this year, Hong Kong held a Lunar New Year auction of several vanity plates. The one that took home the most money: The letter R, going for 25.5 million Hong Kong dollars (about $3.25 million U.S.).

Before that, the letter W was bought for 26 million Hong Kong dollars (about $3.3 million U.S.) in 2021, according to the country’s Transportation and Logistics Bureau.

According to CBS