The Vietnam Records Organization has formally proposed to the World Records Institute (WorldMark) and the USA Records Organization (USKings) beginning the Journey to nominate TOP 100 best-selling OCOP-certified items in Vietnam 2023 with the purpose of enhancing the image of the nation and the Vietnamese people not only through record values but also through other distinctive qualities. Due to this journey, foreign buyers will have comprehensive and close access to Vietnam’s distinctive values.

Name of the product: Red-flesh Jackfruit

Name of the business:  Phuoc Thien Trade and Sevice Cooperative

Address:   Tan Lap Hamlet, Phuoc Thien, Bu Dop, Binh Phuoc Province

Contact information:  (+84) 978 803 979



The red-fleshed jackfruit grown in Binh Phuoc originates from Indonesia. This jackfruit variety is simple to grow, produces a high yield, and thrives in the weather, climate, and soil conditions of Binh Phuoc. The jackfruit pulps are thick and sweet, with a vanilla flavor and an eye-catching carrot-like red color.

The Cooperative’s red-fleshed jackfruit meets the standards, has a growing area code, traceability, and procedures for checking results, testing food safety and environmental criteria, and producing according to VietGAP and GlobalGAP standards.

The cooperative’s jackfruits are available in supermarkets and high-end fruit stores, and it regularly participates in fairs to promote domestic and foreign investment. As a result, red-fleshed jackfruit is not only available to domestic consumers but is also popular in many countries around the world, including China, India, and others.

The journey to nominate and promote the TOP-BEST best-selling OCOP-certified products in 63 provinces and cities of Vietnam is one of the projects implemented under the strategic alliance between the Vietnam Records Organization (VietKings), the USA Records Organization (USKings) and the World Records Institute (WorldMark), with the goal of propagating and promoting the record values of countries worldwide.