The Vietnam Records Organization has formally proposed to the World Records Institute (WorldMark) and the USA Records Organization (USKings) beginning the Journey to nominate TOP 100 best-selling OCOP-certified items in Vietnam 2023 with the purpose of enhancing the image of the nation and the Vietnamese people not only through record values but also through other distinctive qualities. Due to this journey, foreign buyers will have comprehensive and close access to Vietnam’s distinctive values.
Name of the product: Kien Cuong Civet Coffee
Name of the business: Kien Cuong One Member Company Limited
Address: 05 Hoang Hoa Tham, Tan Tien Ward, Buon Ma Thuot City, Dak Lak Province
Contact information: (+84) 96 993 44 63
Fanpage: Cà phê Kiên Cường
Civet coffee is a type of coffee bean that has undergone enzymatic fermentation in the digestive system of civets (paradoxurus hemaphroditus). Farmed civet coffee has stable quality due to the control and management of seed, food, and sanitary conditions and the fact that they eat coffee berries and collect them according to a clear and precise process through stages of time, preliminary processing, and preservation.
Because the rearing conditions are similar to natural habitats, periodically released in supervised and strictly guarded gardens, the farmed civets still retain the ability to choose the best coffee beans to eat, so the coffee beans still retain their excellent quality
Kien Cuong Co., Ltd. has not only successfully applied the civet coffee production model to create a unique coffee brand in the Central Highlands, but also helped locals raise awareness of the conservation of rare civet species as well as increase the value of agricultural products for coffee growers in Dak Lak.
The journey to nominate and promote the TOP-BEST best-selling OCOP-certified products in 63 provinces and cities of Vietnam is one of the projects implemented under the strategic alliance between the Vietnam Records Organization (VietKings), the USA Records Organization (USKings) and the World Records Institute (WorldMark), with the goal of propagating and promoting the record values of countries worldwide.