The Vietnam Records Organization has formally proposed to the World Records Institute (WorldMark) and the USA Records Organization (USKings) beginning the Journey to nominate TOP 100 best-selling OCOP-certified items in Vietnam 2023 with the purpose of enhancing the image of the nation and the Vietnamese people not only through record values but also through other distinctive qualities. Due to this journey, foreign buyers will have comprehensive and close access to Vietnam’s distinctive values.
Name of the product: Le Can sweet potato
Name of the business: Tan Binh Agriculture and Service Co-operation
Address: Hamlet 3, Tan Binh Commune, Dak Doa District, Gia Lai Province, Vietnam
Contact information: (+84) 77 362 2395
Le Can sweet potato is a known and valuable culinary delicacy of the bazan soil in Tay Nguyen, Vietnam. This sweet potato variety has a consistently funnel-shaped stem, light pink skin, and distinctive yellow flesh. After steaming, the Le Can sweet potato has an aromatic smell and distinct taste that distinguishes it from other sweet potato kinds.
Tan Binh Agriculture and Service Co-operation was created in 2019 with 8 members who collaborated in farming the Le Can sweet potato. These cooperative members grew and purchased the Le Can sweet potato from local farmers in order to bring Gia Lai’s culinary specialty closer to domestic customers. Currently, as the consuming market expands, more local farmers are eager to participate in nurturing and improving this sweet potato variety. Furthermore, after acquiring the OCOP certificate, Le Can sweet potatoes will have additional options to establish and expand the brand’s reputation in domestic and foreign markets.
The journey to nominate and promote the TOP-BEST best-selling OCOP-certified products in 63 provinces and cities of Vietnam is one of the projects implemented under the strategic alliance between the Vietnam Records Organization (VietKings), the USA Records Organization (USKings) and the World Records Institute (WorldMark), with the goal of propagating and promoting the record values of countries worldwide.