The Vietnam Records Organization has formally proposed to the World Records Institute (WorldMark) and the USA Records Organization (USKings) beginning the Journey to nominate TOP 100 best-selling OCOP-certified items in Vietnam 2023 with the purpose of enhancing the image of the nation and the Vietnamese people not only through record values but also through other distinctive qualities. Due to this journey, foreign buyers will have comprehensive and close access to Vietnam’s distinctive values.

Name of the product: Le Chi Organic Pepper

Name of the business: Nam Yang Agricultural and Service Cooperative

Address: Hamlet 5, Nam Yang Commune, Dak Doa District, Gia Lai Province

Contact information: (+84) 332 886 680



Fanpage: TIÊU LỆ CHÍ – Chứng nhận theo tiêu chuẩn hữu cơ của Mỹ và Châu Âu

Le Chi organic pepper is a product that combines indigenous pepper varietals with the organic farming methodology. It is grown by the Nam Yang Cooperative in Nam Yang commune, Dak Doa district, Gia Lai province and is certified organic by American and European standards.

Nam Yang Cooperative has 16 hectares of pepper certified with organic standards such as those of the USDA in the United States and the EU in Europe by the international certification organization Control Union. Organic pepper costs twice as much as ordinary pepper and is produced in quantities of 60 tons per year. In addition to focusing on exports of 40 tons per year, the cooperative’s remaining production has associated production and invested in technology lines for processing white pepper, pink pepper, and black pepper under the brand name Le Chi pepper.

In 2018, the Le Chi pepper brand was named one of Vietnam’s most recognizable agricultural brands. The Gia Lai Provincial People’s Committee has also classified three Le Chi pepper products—white pepper, black pepper, and red pepper—as provincially representative agricultural and rural goods.

The journey to nominate and promote the TOP-BEST best-selling OCOP-certified products in 63 provinces and cities of Vietnam is one of the projects implemented under the strategic alliance between the Vietnam Records Organization (VietKings), the USA Records Organization (USKings) and the World Records Institute (WorldMark), with the goal of propagating and promoting the record values of countries worldwide.