The Vietnam Records Organization has formally proposed to the World Records Institute (WorldMark) and the USA Records Organization (USKings) beginning the Journey to nominate TOP 100 best-selling OCOP-certified items in Vietnam 2023 with the purpose of enhancing the image of the nation and the Vietnamese people not only through record values but also through other distinctive qualities. Due to this journey, foreign buyers will have comprehensive and close access to Vietnam’s distinctive values.

Name of the product: Cá mòi kho Làng Chài – Lang Chai Braised Sardine 

Name of the business:  Cơ sở chế biến Làng Chài – Công ty TNHH Thực phẩm Sovi – Lang Chai processing facility – Sovi Food Company Limited

Address:  Nhan Trai Village, Dai Ha Commune, Kien Thuy District, City. Hai Phong, Vietnam

Contact information:  (+84) 987 128 085

Email: khachhang@sovi.org

Website: sovifood.vn

Braised sardine has been regarded as an essential delicacy in traditional home-cooked meals in Hai Phong for decades. Locals claimed that the Kien Thuy district’s braised sardine has the most prominent and distinctive flavor, with the perfect mixture of salty and sweet taste. The fresh sardines are taken from fishing boats in the Van Uc estuary and neighboring coastal areas and processed into marketable items.

The Sovi Food Company Limited’s Lang Chai processing facility has a large distribution system and cooperates with a number of famous supermarket chains such as GO!, Mega Market, Vinmart, Co.opmart, etc., as well as a variety of clean food stores in Hai Phong, Ha Noi, Quang Ninh, Ho Chi Minh City, and other provinces and cities. Currently, the Lang Chai braised sardine has been chosen as the Kien Thuy district’s representative OCOP-certified product.

The journey to nominate and promote the TOP-BEST best-selling OCOP-certified products in 63 provinces and cities of Vietnam is one of the projects implemented under the strategic alliance between the Vietnam Records Organization (VietKings), the USA Records Organization (USKings) and the World Records Institute (WorldMark), with the goal of propagating and promoting the record values of countries worldwide.