On March 27, the industry’s largest show, with 48 participating brands, is scheduled to welcome professionals at the Palexpo exhibition center in Geneva. And on April 1 and 2, it is to admit the general public.

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Brands launching their spring novelties include A. Lange & Söhne, Cartier, Grand Seiko, Jaeger-LeCoultre, Oris, Patek Philippe, Rolex, TAG Heuer, Tudor, and Vacheron Constantin.

The fair’s growth can be seen in comparison to the 2022 show, which drew 38 brands and offered just a half-day of public admission.

Another change was the creation of the Watches and Wonders Geneva Foundation, founded in September by the fair’s original organizer, the Fondation de la Haute Horlogerie. Organizers said the new foundation was intended to establish a broader governing base to run the trade show in Switzerland as well as abroad.

Since the demise of the Baselworld fair in late 2021, Watches and Wonders has increased in size and importance, welcoming heavy-hitting brands like Patek Philippe and Rolex, both of which joined with the Richemont Group to create the fair foundation.

The event will run through April 2nd at the Palexpo convention center, with the final two days being open to the public.