Founded in 1994, its operations involve the business of designing, developing, manufacturing, and marketing products, including sportswear, footwear, apparel, and accessories under its own brand name. After completing the acquisition of Amer Sports, the company expanded in branding and owns more than 26 sporting apparel and equipment brands, including Arc’teryx, Salomon, and Wilson.
In 2008, the Beijing Olympics gave Anta the opportunity to expand its business marketing footwear. ANTA is the official supplier of the International Olympic Committee, and sponsored 26 Chinese national teams in winter sports, boxing, taekwondo, gymnastics, weightlifting, wrestling, judo, surfing, water polo, and golf.
As of 2019, Anta is the world’s largest purely sports equipment company by revenue and the third-largest manufacturer of sporting goods overall, behind Nike and Adidas. Anta Sports Products Ltd is the parent company of 26 others. Some of them are Anta Enterprise Group Limited, Motive Force Sports Products Limited, and REEDO Sports Products Limited. The company’s brands include ANTA Kids, FILA, FILA Kids, Descente, and NBA.
Anta Group has around 12,479 stores, of which 10,223 are Anta branded stores and 1,788 are Fila stores.
According to the internet
