Big Bad Wolf Books (The Big Bad Wolf Book Sale or BBW Books) is a book fair frequently held in Malaysia, Indonesia, Myanmar, Pakistan, the Philippines, Sri Lanka, Taiwan, Thailand and the United Arab Emirates. The books were majorly taken from the stocks of BookXcess, a book store dealing in excess or remaindered books from international distributors. The BBW was the brainchild of BookXcess founders Andrew Yap and Jacqueline Ng. It was first held on 13–18 May 2009 for 5 days at Dataran Hamodal, Petaling Jaya.

BBW 2019

The Big Bad Wolf book sale, the world’s biggest book sale, is back in Dubai. Offering over one million books, and in strategic partnership with Dubai Culture and Arts Authority (Dubai Culture), Big Bad Wolf Books is back (after a two-year hiatus due to the pandemic) on April 14-24 at Dubai Studio City.

Big Bad Wolf Books premiered in the UAE in 2018. Returning for its third edition during the holy month of Ramadan, book lovers will enjoy discounts from 50 to 80 per cent off the recommended retail price and the book sale is free for all to enter.

The book sale, which is a global reading advocacy initiative, is open daily from 10am until 2am for 11 consecutive days.

According to gulfnews