The three-day event has attracted thousands of firms looking for new business opportunities. Among them are some exclusive cotton fabrics that combine four functions at the same time – quick dry, anti-bacterial, long-last cooling, and anti-UV. Chinese fabric maker Huafu Fashion owns the patent. Its sales dropped substantially due to weak global demand last year. The firm is determined to use the new product to tap into the overseas market this year.
Overseas Marketing Director of Huafu Fashion TINA LEE said his priority is the Chinese domestic market but the company intends to market in Japan, Vietnam, Indonesia, and Malaysia markets. He said there is a lot of potential in the Southeast Asian market as well.
Austrian fabric maker Lenzing has been here for decades. It’s hoping to further tap into the domestic market with its new Tencel. A spokesperson of Lenzing Fibers revealed the company is doing a lot of fashion. Lenzing Fibers have social accounts such as WeChat, Weibo and Xiaohongshu. It also opened its Douyin account this year to strengthen live-streaming sales.
China has been the largest textile exporter across the globe, though economic volatility has brought tremendous challenges to textile makers. But you can tell from the visitor flow around me that the enthusiasm for the textile trade has strongly come back here in China.
A member of the Board of Management Messe Frankfurt Group said his group has been preparing for the show for a very long time. In every individual exhibition we host, we have seen a record number of visitors and extreme bounce back in positive sentiment, concerning the industrial development of the Chinese economy and supply chain, which has come back in many ways back to normal.”
China’s textile exports exceeded 340 billion U.S. dollars in 2022, a year-on-year increase of over two percent. The big crowds at the show this year are, hopefully, a signal of more growth to come.
According to cgtn/textalks