The Houston Livestock Show and Rodeo, also called RodeoHouston or abbreviated HLSR, is the largest livestock exhibition and rodeo in the world. It includes one of the richest regular-season professional rodeo events.
More than 2 million people are expected to descend on the south of the United States for 90th anniversary of the Houston Livestock Show and Rodeo, which hosts guests from across the world – including Beef Central’s Eric Barker.
Most of the country’s breeds will be showing at the events along with a junior steer auction, which raises money to educate young people in the industry. Last year the winner made US$400,000 with the entire sale grossing US$15 million.
As part of the event, beef industry leaders from the across the world will meet for the annual International Livestock Congress. It will hear from the US Cattleman’s Beef Association, the Texas Cattle Feeders Association and Meat & Livestock Australian managing director Jason Strong.
According to beefcentral