Binh Tay Food Company (BIFOCO), which was created in 1960, is one of Vietnam’s major large-scale firms that makes vegetarian instant food and rice-based goods. Binh Tay Food Company’s products are not only well-known in the home market, but they are also exported to many other countries, including the United States, Canada, France, Holland, New Zealand, South Korea, and other Eastern European countries.


Mrs.Le Thi Giau – Chairwoman of the Binh Tay Food Company 


Pho Ta, a well-known instant noodle soup brand from Binh Tay Food Company, is most known for its rich broth; the rice flour-based pho noodles are soft and chewy, with a variety of savory ingredients such as green scallions, garlic, and chile, among others. The product is packed in a sanitary and appealing manner.



Despite being a brand of fast pho noodles, “Pho Ta” retains the aromatic, exotic flavor of traditional Vietnamese Pho. Customers not only in Vietnam love the product, but also in South Korea, the United States, and New Zealand.


Binh Tay Food Company funded, cooked, and distributed over 2000 bowls of beef pho during the walking event at the “Vi nguoi ban doan ket Cong doan” and The Workers of City Support Fund. These are special breakfast servings for the over 2,000 people who finished the 2-kilometer trek.



One of the company’s most popular products, 100% rice noodles, are used in over 2,000 bowls of pho. A thousand liters of pho broth are cooked with the seasoning powder of the “Pho Ta” product, which is made and combined according to the company’s exclusive recipe. 2,000 portions of 44 kilos of fresh meat, 44 kilograms of beef balls, and various vegetables such as bean sprouts, citrus, chili, and garlic are provided.


Over 2000 portions of beef noodle soup are cooked with many attractive ingredients


Nearly 100 employees have been mobilized to prepare and serve over 2000 portions of pho


Mrs. Le Thi Giau, Chairwoman of Binh Tay Food Company, was at the event


Mrs. Le Thi Giau was involved in the preparation of 2,000 portions of pho


Representatives of the Vietnam Records Organization (VietKings) checked the exact number of bowls of pho at the event


Participants  received the first servings of pho after completing the 2km walk


More than 2,000 people enjoyed Pho bowls are sponsored by Binh Tay Food Company


Furthermore, in order to promote the Vietnamese Pho flavor and grow the “Pho Ta” reputation to the foreign market, Binh Tay Food Company has built a gigantic package of the “Pho Ta” model out of Hiflex canvas measuring 3m x 1.55m x 0.8m. Additionally, the enormous “Pho Ta” box contains 3,445 original-size packets of “Pho Ta.”



Representatives of Vietnam Record Organization (VietKings) measured  the size of the “Pho Ta” model



Under the authority of the World Records Union (WorldKings), Vietnam Records Organization (VietKings) has completed the process of monitoring, appraisal, and officially awarding the world record certificate to Binh Tay Food Company for: “Organizing an event to promote the “Pho Ta” brand instant noodle with the preparation and on-site serving of beef pho for the world’s most people to enjoy simultaneously.”



Representatives of the Vietnam Records Organization (VietKings) attended the record-setting event on June 11th, 2023 in Ho Chi Minh City, under the authorization of WorldKings, including: Dr. Lawyer Nguyen Van Vien (second from right) – Director of the Vietnam Intellectual Property Institute Research, Vice – Chairman of the Vietnam Record AssociationMr. Duong Duy Lam Vien (second from left) – General Secretary of the Vietnam Record Association, Director of the Vietnam Records InstituteMrs.Nguyen Thi Quynh Ngoc (leftmost) – General Secretary of the Vietnam Records Organization (VietKings); and Ms. Nguyen Thi Tuong Van (rightmost) – Head of International Division of Vietnam Records Organization (VietKings)


Ms. Nguyen Thi Tuong Van – Head of International Division of Vietnam Records Organization (VietKings) announced the Authorization Letter from World Records Union (WorldKings)


Dr. Lawyer Nguyen Van Vien – Director of the Vietnam Intellectual Property Institute Research, Vice – Chairman of the Vietnam Record Association; Ms. Nguyen Thi Tuong Van – Head of International Division of Vietnam Records Organization (VietKings) awarded the World record certificate to the  Representative of Binh Tay Food Company

Other photos at the event: