The Burj Binghatti Jacob & Co. Residences is officially launching in Dubai, and it will stand taller than the 472.4-meter-high Central Park Tower in New York. The watchmaker is teaming up with Dubai property developer Binghatti to build the Burj Binghatti Jacob & Co Residences. Together, they plan to break the record for the tallest residential building in the world.

While Jacob & Co hasn’t yet revealed exact measurements for its planned development, it’s promising quite a feat of architecture to break the current 472.4-meter high record. The skyscraper will be built in Dubai’s financial district, Business Bay, and it will have more than 100 stories. It will be jam-packed with top-of-the-line amenities including a luxury spa, infinity pool, gym, and concierge team. It’ll also have five penthouses, which the luxury watchmaker is planning to name after its flagship timepieces including Fleurs De Jardin, Astronomia, and Billionaire.

Jacob & Co says those who buy a condo will also have access to the brand’s limited-edition jewelry and timepieces.

According to the supercarblondie