A total of 2,030 size-five rugby balls were used to create the mosaic: 813 supporter-quality red balls, and 1,217 training-quality white balls. The balls were supplied by Gilbert, the official supplier of the England Rugby.

The mosaic-covered an area of 104.6m2 – that’s almost 14 Honda HR-V e:HEV’s – inside the world-famous Twickenham Stadium, home to the England Rugby Union team.

The record-breaking Honda logo mosaic was subject to stringent quality checks to ensure that it complied with Guinness World Records’ rules. 

Earlier this year, Honda announced a multi-year deal with the England Rugby Football Union. The Honda logo is now displayed across the England men’s under-18s and under-20s playing and training kits, which is one of several new initiatives.

Honda is also making a commitment to grassroots games. The record-breaking rugby balls used to form the mosaic will be donated to grassroots rugby clubs across the UK.

Head of Customer and Network Development at Honda UK, Michael Doyle, said: “The initiative is key to our goal of strengthening relationships with local community groups. At least 60 grassroots rugby clubs and their local communities will benefit from access to more high-quality sports equipment.”

The record-breaking rugby balls will be distributed by local Honda dealerships.

Jean-Marc Streng, Managing Director at Honda UK, added: “We’re delighted to have set a new Guinness World Records title at the home of English rugby. It was an opportunity to reaffirm our commitment to the game at one of the most iconic stadiums in world sport, while also getting in the record books.

“Power of dreams is the Honda slogan for a reason. Being able to surprise our customers and our colleagues with an activity like this is incredible. It’s unconventional, but it’s also an amazing opportunity – especially because so many deserving local clubs are going to benefit from it. Sports and community are important to us, and we’re looking forward to continuing our pursuit of both.”

According to crownhonda.co.uk. Source of photo: internet