The Vietnam Records Organization has formally proposed to the World Records Institute (WorldMark) and the USA Records Organization (USKings) beginning the Journey to nominate TOP 100 best-selling OCOP-certified items in Vietnam 2023 with the purpose of enhancing the image of the nation and the Vietnamese people not only through record values but also through other distinctive qualities. Due to this journey, foreign buyers will have comprehensive and close access to Vietnam’s distinctive values.

Name of the product: Superior Coffee

Name of the business: Huong Huong Phu Trading and Service Co., Ltd

Address: Lien Tri 1 Village, Binh Kien Commune, Tuy Hoa City, Phu Yen Province

Contact information: (+84) 905 200 230


Fanpage: Hương Hương Coffee

The original coffee beans have distinct flavors when compared to other coffees on the market as a result of strict coffee fermentation processing, roasting, and drying without seasoning, etc., giving Superior Coffee products made by Huong Huong Phu Trading and Service Co., Ltd. (Binh Kien Commune, Tuy Hoa City) a distinct flavor.

The coffee beans from the connected coffee gardens are carefully selected, technically supported in accordance with the clean coffee process, processed in line with the value chain link, and so on, to give the Superior coffee its own particular flavor. Furthermore, the product package features an image of Nhan Tower, which embodies the typical culture of Phu Yen and draws visitors to the area to try the coffee and buy it as gifts for friends and family. 

Superior Coffee products have been given four stars by the provincial OCOP product assessment and classification council, validating the brand name and trademark of Superior Coffee products.

The journey to nominate and promote the TOP-BEST best-selling OCOP-certified products in 63 provinces and cities of Vietnam is one of the projects implemented under the strategic alliance between the Vietnam Records Organization (VietKings), the USA Records Organization (USKings) and the World Records Institute (WorldMark), with the goal of propagating and promoting the record values of countries worldwide.