According to the report, the leading vendors in the Indian smartphone market will outperform Chinese competitor Huawei this year. The major telecommunications company is currently the third largest smartphone maker in the world, but recent US sanctions have made the future of its business uncertain.
“We believe that in 2021, Xiaomi will overtake Huawei to emerge as the third largest global smartphone vendor. Xiaomi is doing well in the Indian and Russian markets and is also very aggressive in Central and Eastern and Western Europe. That’s what Strategy Analytics smartphone analyst Abhilash Kumar said. Linda Sui, Senior Director of Strategy Analytics, will be in 2021 the “Year of Chinese Smartphone Vendors” including companies such as Xiaomi, Oppo and Vivo.
The three vendors are expected to become the top three players in the Asia Pacific region “driven by aggressive marketing, expanding channel footprints, and competitive pricing.”
In addition, Transsion Holdings, which operates brands such as Itel and Tecno, is expected to outperform South Korean electronics giant Samsung in Africa and the Middle East. The global smartphone market will recover in 2021 and grow 6.5% to reach 1.38 billion units. This growth is expected to be driven by the surge in 5G smartphones and the improvement in global economic conditions after the pandemic.
According to a February report by Cyber Media Research (CMR), Chinese smartphone vendor Xiaomi is currently leading the Indian smartphone market with record shipments of 100 million units in the second half of 2020. According to the report, Xiaomi owns 27% of India’s market share and Samsung accounts for 20%. Vivo, Realme and Oppo have won three spots, with market shares of 14%, 11% and 10% respectively.